Learn everything from basic bouquets to sophisticated floral displays, and how to make a profit with your own business!
Combining creative flair with intelligent business decisions is sure to mean success for today's busy florist/floral designer.
The work of a florist/floral designer is year-round. From weddings and funerals to parties and dinners, people are constantly in need of delicate and eye-catching floral displays.
If you have an interest in any aspect of floriculture, then Stratford's course is a great place to get started. Students can learn everything from basic to advanced arrangement techniques as well as how to set up a professional retail environment.
Floriculture Designing and Merchandising Part 1 • Exploring Careers in the Retail Flower Business
• The History of Floral Design
• Principles of Design
• Design Elements and Guidelines
• Selection of Cut Flowers and Greens
• Flower and Foliage Classification
• Conditioning and Storing Cut Flowers and Greens
• Mechanics and Supplies Used in Floral Design
• Containers
• Selecting Wire and Wiring Flowers
• Selecting Ribbons and Tying Bows
Floriculture Designing and Merchandising Part 2 • Boutonnieres and Corsages
• Bud Vases
• Circular Arrangements
• Triangular Arrangements
• Line Arrangements
• Constructing Wreaths
• Holiday Arrangements
Floriculture Designing and Merchandising Part 3 • Wedding Flowers
• Sympathy Flowers
• Drying Flowers
• Arranging Permanent Flowers
• Selection and Care of Indoor Plants
• Decorating Potted Plants
• Pricing Strategies
• Selling in the Flower Shop
• Displays
• Delivery
• Professional Organizations
How to Open and Operate a Successful Floral Business • Is the Floral Business For You?
• Store and Décor
• The Ins and Outs of Daily Business
• Products and Supplies
• Floral Arranging
• Customer Service
• Business Plan and Accounting
• Legal Issues
• Employees
• Marketing Matters
• Expansion, Selling and Retirement
This educational program is an introductory course designed to help students gain knowledge necessary for the vocational application of this subject.
We take great pride in providing you with the most up-to-date textbooks and equipment. One or more of the above-mentioned subjects may, therefore, change if updating becomes necessary during the course of your studies. The order in which the course material is presented may vary.
*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2021 Edition
