Whether you want to learn more about travel for personal gain or have an interest in becoming a travel agent, Stratford's Travel & Tourism course is for you!
Use this course to learn about the various types of travel for business and leisure. Then educate yourself about fares and ticketing, tours, international travel, world geography and more.
The best part about studying with Stratford is that you can study when YOU have time, progressing at a pace that works best for you. If you do need help, our instructors are only a call or email away!
If you are interested in working toward a new career, you might like to know that according to the U.S. Bureau of Labor Statistics, the median annual salary for travel agents is $46,400.*
Travel Advisor Fundamentals • Travel Advisor Qualifications and Responsibilities
• Job Opportunities for Travel Advisors
• Key Aspects of a Business Plan
• Key Practices in Business Branding
• Developing a Logo
• Maintaining Brand Consistency
• Ethical Considerations
• Best Practices in Client and Business Operations
• Customer Relationship Management (CRM) Software
• Marketing Strategies
• Hosting Events to Generate Sales
• Working with a Business Development Manager (BDM)
• trategies for Generating Leads
• Qualifying Clients for Better Travel Experiences
• Closing The Sale
• Travelers with Special Needs
Leisure Travel • Travel Planning and Booking Trends
• Targeting the Traveler
• Leisure Destinations and Destination Cycles
• The Cruise Market
• Cruise Guides and References
• Selling the Cruise
• The Tour Market
• Types of Tours and Tour Operators
• Tour Associations and Regulators
• Hotels, Cars, and Rail
• Leisure Products and Services
• Ecotourism
• Adventure Travel
• Travel Insurance
Fares and Ticketing • An Overview of Fares
• Discount Fares and Fare Basis Codes
• Interpreting Fare and Rule Displays
• Constructed Fares
• Interpreting Taxes and Fees
• Domestic Airline Ticketing
• Methods of Payment, Refunds and Exchanges
• International Fares Overview
• Routing-based Fares and Mileage Fares
• International Ticketing
Geography For The Travel Professional • Introduction to Destination Geography
• The United States
• Canada, Bermuda, the West Indies
• Mexico and Central America
• South America and Antarctica
• The British Isles and Northern Europe
• Eastern Europe
• Southern Europe
• Africa and the Middle East
• India and Southeast Asia
• East Asia and the Pacific
This educational program is an introductory course designed to help students gain knowledge necessary for the vocational application of this subject. Completion of this program does not fulfill the legal requirements of particular state licenses or certifications, which may require additional training or apprenticeships.
We take great pride in providing you with the most up-to-date textbooks and equipment. One or more of the above-mentioned subjects may, therefore, change if updating becomes necessary during the course of your studies. The order in which the course material is presented may vary.
*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2021 Edition
